"It is important to be able to compete with all the pure digital models if you want to have a bigger market impact."
– Peter Dahlgren, CEO and Founding Partner, Confidus Venture Capital
WNS’ Group CEO, Keshav R. Murugesh talks to Peter Dahlgren in this exclusive episode of ‘The Turning Point’ series, where they discuss the effects of COVID-19 on the global banking industry, the accelerated pace of digitization and the importance of investing in user experience.
Keshav Murugesh – Group CEO, WNS
The economic fallout from COVID-19 is being experienced across all industry verticals - and banking is no different. Peter, what are you seeing in global banking - and specifically, in the Nordics region?
Peter Dahlgren – CEO & Founding Partner, Confidus Venture Capital
As you said, banking is no different from other industries. We are in the same storm but are in different boats, I guess. And the thing is that banking is less vulnerable to these things than other industries, and that is basically because it is a regulated business. And since the last crisis, the 2008 Financial Crisis, regulators have put up barriers to entry to banking. So, they are not in natural need and there is no new real competition. So, the ones within the barriers have acquired a nice environment. But of course, it will be short term stress for the banking system because people want credit. The banks need to support their clients otherwise many clients won’t make it. There is a huge difference between doing small enterprise banking, large enterprise banking, private banking and personal banking. So, they are in very different positions.
Peter: But in general, short term stress and need of capital, but the big thing, I guess, is the fast track of the already existing digitalization kind of way. This pushes the banks also in regions where focus on digital hasn’t been so much. But for natural reasons it pushes banks to invest in digital to be able to compete or service the clients. So, a new service model basically. It’s disruptive, totally disruptive I would say.
Keshav: COVID-19 has turbo-charged the shift from brick-and-mortar banking to a more agile and digital-led services model - including online and mobile banking. What are the areas banks should focus on during this turning point in history? What will help them gain a competitive advantage?
Peter: I think that the difference is already seen in the world. And globalization for obvious reasons has taken a step back, especially in banking. First with their crisis, actually making everybody focus on their core clients, on the core areas, where they come from. People started to realize that no friction capital flows will not happen at least for a while. Because the central bank or the central governments have to support their banks, as they want to support the country’s exposure basically and don’t want to bail out to other countries. And that is what was the end of the huge mega banks with the total global model. And that means that local champion banks, at least for a while will be having an easier time to compete. In the Nordic region, it is a small region compared to others, and the banks here in the Nordic region are smaller than the global giants and they are protected by the global giants on their own terms. So, actually the Nordic Banks are pretty well-off and they have been investing heavily in digitalization and are at the forefront in digital offering for all clients- both smaller business clients and the larger institutions, and also private persons. There are some countrywide initiatives making it easier to build good experience for clients. There is a joint system for ID control to know who is who, the bank ID installed. This makes it easier for all banks to create user experiences. But in general terms, people have to invest in UX, customer journeys and creating nice experience. In long term, the branch offices will of course transform completely. Disappear to a certain extent. But not really.
Peter: I believe that one of the strengths of the bank, this was something which I was advocating very strongly when I was a banker in the executive board of one of the biggest Nordic Banks, SEB, the oldest bank actually – that was, we need to change how we operate with the branches. Don’t have many but we need branches because they are important branding tool. We should do different things on the branches. We should digitalize the whole process. People should be relationship people in the branch. Not credit people or investment people or administrative people. Nothing like that. It should just be a branding tool and a relationship tool. But it is very important to be able to compete with all the pure digital models if you want to have a bigger market impact– if you can’t have the absolute sharp offerings in each segment at least you want to have a broad impact, you need to have some sort of local touch, not in all cities but in the major cities. So, it’s not zero branches for most people. But it’s less branches and other things being done there.
Peter: So, that means that banks need to invest heavily in digitalization. And that goes from front to back. And I think now, at least in the Nordics but also many areas in the global landscape, it is all about hyperautomation. It is all about how to use the new technologies to automate in a way where you not only have less costs but also you are faster to market and develop new products. So, the new products should create new experiences, use cognitive, ML, AI and fractal science. And one of the biggest things, is not just use all these things, but get structured data out of unstructured data. I think that is a big game-changer for banks.